The opening commercial event of the largest Super MINISO in Northeast China, located on the first floor of Jilin Fortune, has been successfully completed. The cosplay characters we brought this time are Gazelle cosplay, Assistant Mayor Bellwether cosplay, and Gender-bent Sheriff Woody cosplay. To match the mall's spacious 1400-square-meter venue and cheerful atmosphere, we put a lot of effort into costume preparation.
This time I am doing Gender-bent Sheriff Woody cosplay. To reflect the character's traits, I specially chose a yellow-and-black plaid shirt paired with a cow-print tube top, along with a western cowboy hat and a red bandana. The lower body is matched with a denim miniskirt and black stockings, layered with black and white plush leg warmers on the outside. The overall styling has both western flair and balances the stage presence needed for a commercial performance. The wig needed to be styled in advance to ensure it wouldn't get messy during long-time walking. Holding a balloon prop in hand, interacting with customers was also very immersive. Another partner playing Assistant Mayor Bellwether cosplay chose a full white suit paired with white curly hair and round-framed glasses, looking very capable and cute. The companion portraying Gazelle cosplay was wearing a purple sequined fringe top and purple stockings with long boots, looking particularly dazzling under the lights. The companion portraying Officer Judy Hopps wore a light blue shirt, black vest, and jeans, and the carrot prop and plush bunny toy in hand were extremely popular with the kids at the scene.
On the day of the commercial performance, the mall had a very large customer flow. Our main task was to take photos and interact with customers in front of the store and the inner staircase area, while cooperating with the store's opening activities. When shooting in the shelf area and on the stairs, we needed to constantly adjust our positions to avoid the reflective glass behind and the complex lighting at the top. Photographer Xiaoyu followed and shot throughout the whole process, and also helped carry props and tidy costumes, which was very hard work.
As a cosper who frequently undertakes commercial performances, opening events of such large malls actually test physical strength quite a bit. From starting makeup preparation in the morning to the end of the event in the afternoon, we almost constantly walked around the venue wearing high heels and heavy plush leg warmers. However, when striking poses on the stairs and seeing the curious and appreciative gazes of surrounding customers, as well as many kids coming over to greet the plush toys in our arms, I felt all the effort was completely worth it.
This commercial performance not only allowed us to showcase our meticulously prepared Disney series characters, but also gave us the experience of an ultra-large shopping environment, with indeed many delicious and fun lifestyle goods inside the store. The event concluded successfully; thanks to the team's cooperation, and congratulations to the store on a prosperous grand opening.